When you sell the digital planners you created, the product listing photos are important to stand out from the market. Here are some tips and resources on how to create your product listing photos to generate sales.
If you are selling digital planners or starting to open a digital planner business, you should already know how to make digital planners or digital stationery products. I assume that you should be pretty familiar with the digital stationery niche, know the basics of digital planner design and have an understanding of where to sell your digital products.
Therefore, let’s talk about your product photos and why they are important.
Whether you sell your products on Etsy, Shopify, or your own website, product listing photos help your products stand out from your niche market and generate sales. You must capture the attention of your customers and motivate them to click on your product to find out more about it.
The good news for making product listing photos is that you don’t need to have an expensive camera or hire a photographer or designer to create beautiful listing photos.
Product image sample-Self Love digital Journal for creative journal lovers from Arisu digital studio
Having a Digital Product Image Template
A product listing template provides many benefits. Having a consistent design, colors, and format for your product images helps your brand recognition. It also helps you create new product images more efficiently.
I use the product listing mockup template with my brand color, font, logo, and image. I can only add a product image to the template, without long hours making listing photos.
Combine your product image template with mock-up photos and you have a solid system to display your products on your market platforms.
With digital stationery, you’ll need Ipad mockup images to show your product. Because many people use the iPad for digital planners, Journals, or Notebooks.
I have my customizable product listing templates for the shop and mockups to showcase planners on social media. Templates are where you add text onto the images to explain which hyperlink leads where or to show what templates are included in your planner.
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You can also make product listing photos in Canva or Procreate if you are not familiar with Photoshop.
Please ensure to use the brand font and brand color throughout all your products.
When you export the planner files you created from the keynote or PowerPoint, export PDF file and PNG/JPG file. image files will be used in your product listing photos.
Canva also has a variety of Ipad Mockup images. You can use them to add to the template background.
The digital product listing image needs to be eye-catching.
The image will be the first thing customer see when shopping online.
If your image doesn’t stand out, you’ll miss out on clicks for your product and sales. This is especially critical when selling on Etsy.
The digital planner shops have been over-competitive. There are thousands of digital planners out and keep growing.
Text and images should be balanced.
Please do not cover all your photos with text or background accessories images. Try to stand out for your product first. Because the image will look busy and confusing.
When you sell your product on Etsy, they allow you to add 10 photos, so use this opportunity main product image and featured images separately.
For example, show your cover or main page of your planner and featured section or template pages with brief explanatory text.
Optimize image
For Etsy products
The size is 2000px wide.
You can use both landscape and portrait photos, but keep in mind that listing preview photos will be cropped to the landscape. You can adjust the crop, but make sure to add important text to your cover listing image accordingly, so it won’t be cut.
Social Media product’s image
For Pinterest, tall images work best. The same with the Instagram story
Take time to design top-notch product images. Using high-quality mockups, capture customers’ attention and think about image esthetics. Your product photos are your brand’s image.
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