For small business owners to succeed in their business, it is important to create a system. The business is ultimately to create a “money-making system that repeats the same activities over and over and increases the probability of revenue.”
Most owners do the same activities every day. The lists are listening to customers’ feedback, posting blogs and social media, advertising products, checking the number of customers coming in through advertisements, and constantly checking and improving these processes.
Business owners repeat all of these activities every day, like habits.
To be honest, running a business isn’t very cool and stylish. It is to increase the possibility of profit by repeating countless small things. That’s what system creation is all about.
Starting a business
People who are starting a business are called “enterprises.”
An entrepreneur is someone who has set goals and kept trying until a new road could be opened.
1. Have a business plan
Most small business owners have a business plan, and the business plan should not be complicated. The important thing is to move forward with actions.
2. Enjoy the Pain
Starting a business comes with pain. As you enjoy the process of projects, you have the mindset, “enjoy the pain that comes with the process.” Therefore, once you get used to it, the system will be completed.
3. Sell one by one
The start of a business is selling one item at a time. You don’t have to focus on promoting a lot from the outset to sell one product.
4. Become a brand
You don’t become rich by living like a rich person; you become rich by earning money. Similarly, if you create a brand but you do not sell well, it cannot be a brand. If you sell a lot, you become a brand.
5. Profitable
You must fight to win and do a profitable. You need to know the profit structure and start a business. Set proper pricing policy. The price is subject to change and may change according to the circumstances of the customer’s pocket.
6. Provide value
Solving customer problems is a narrow market, and providing values that customers want is a broad business.
have a business mindset and habits
Change your business mindset.
Sales depend on people, and marketing depends on systems.
2. There is no automatic income that comes in even if you don’t work. Capital return is also an active income. Bear in mind that money comes from your actual work.
3. Employees concentrate on their tasks, but the entrepreneur must see the whole picture centered on the context.
4. Marketing models include a funnel model and an engine model. The funnel model filters customers with large-scale advertisements and converts them into business revenue. The engine model is the process of continuing to accept new customers while holding onto current customers so they don’t leave. The difference between the two is that the regular, whether or not there is
5. The business goal is neither to increase sales nor to acquire customers. It depends on how much you increase the system performance, that is, the ‘probability’ which is the conversion rate.
6. Branding is not the process of creating an image. It is a process of increasing the number of customers.
7. When there is a problem in the business, Blame yourself, not others. Only when you blame yourself, you can take the initiative in solving the problem.
8. Business is a service. It is necessary to create and provide products, create an environment where products can be used well, and even help dispose of used products.
Business’ attitude
1. It is determined by the customer’s interest in customers, how much customer opinions are accepted, and the attitude that considers customers.
2. The business is not a simple reorganization, but a repetition of small modifications. Nothing is done in one queue. After continuous improvement, the project is completed.
3. Business is execution. It is accurate to focus on execution and learn through execution.
4. You can travel far and long only if you fly with your senses and data.
5. Don’t spend money on customer perceptions that are difficult to measure, focus on customer behaviors that you can measure. There is nothing better than improving brand awareness.
6. Read the customer, not the book. Trends and ideas come from the voices of customers.
7. Business is the flow. You need to know the flow of customers, the flow of nature, and the flow of the world. You must be able to read patterns.
8. The lack of results is not because of a lack of ability, but of not finding a way or not implementing it.
9. Doing consistently does not mean that you will not skip it, but that you will try consistently.
10. If you want to generate sales without stress, you should focus on creating the process of selling, not trying to sell.
What is a business system?
Small businesses should create a system. It is like creating a solar system by stably combining numerous elements.
Many businesses use the term “launch” often. The launch is possible only after the entire system is completed. It’s just a test, until then. As many tests as you take, you will improve your system.
If the engine is out of order and the door is not being repaired.
The same principle applies to business.
If there are no sales, it is necessary to check the system.
Where the problem is in the system, where the customer flow is stopped, etc.
How to create a system
1. Marketing
One way of marketing is to build a channel one by one from the river to our pond. If the water coming from the river has decreased, it is necessary to find a new river to improve the performance of the pump.
What you need to start a business is a landing page, not a website. You need to focus on the page where you can immediately generate sales and make payments.
2. Advertising
Advertising takes customers’ time, not tastings that add to the customer’s experience. No matter how good the advertisement is, it only sells if the customer’s experience is good. You need well-thought-out experiential scenarios to drive customer decisions.
3. Customer relation
Business is building a rapport with customers. An owner should know and direct the behavior of customers. Focus on your current customers and turn them into regulars. It is good business to increase the number of regulars one by one.
One of the secrets to creating regulars is membership. The same goes for one-time or long-term purchases of products.
Mindsets for successful entrepreneurs
Final Thought about starting a business
Business is a system that develops relationships. Relationships with customers are marketing, and relationships with employees are organizational culture.
To get out of the business stagnation period, you will keep changing and adjusting the system. On average, most small businesses take three years to complete the system.
The system has been completed, you can leave routine tasks to someone else, and as the boss, you have to spare time to do other work.
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