It is becoming trend wearing athleisure. I wear athleisure clothes and shoes since I work from home. I talk about the trend of athleisure.
Athleisure trend
Athleisure Market
The scale of the domestic athleisure market is 3 trillion.
The Covid-19 pandemic hasn’t ended yet. Still, many of the office workers work from home. many of them are wearing shirts and training pants.
I work with a white shirt on my top and training pants on my bottom. Just by looking at my clothes, I can’t tell whether I’m an unemployed person or an employee.
Even if he attends a video conference, I wear the bottoms comfortably. I only care about the upper body which can be visible.
Training pants are emerging as a fashion for those who live only at home.
With working from home, many people have changed their preferences. They prefer clothes that can combine work and daily life.
According to the online shopping mall Auction report in Korea.
Men’s sweatshirt sales has increased 100% from the previous year. Hooded T-shirts have increased by 402%. Sales of women’s leggings, training pants, and loose-fit T-shirts also increased by 116%, 103%, and 82%, respectively. The online shopping mall Auction report in Korea
It is not a sudden phenomenon that training pants and leggings, which are a kind of sportswear, have become popular. In the fashion world, athleisure has emerged a few years ago.
Athleisure Trends are growth.
Become trend wearing athleisure
Athleisure is a compound word of athletic and leisure. It refers to comfortable attire that can be combined with sportswear and everyday wear. The demand for Athleisure is rapidly increasing as home life since Covid-19. The grown trend has use for yoga, fitness, home training, etc.
The reason Athleisure trends raised that it has functionality, activity, and versatility. It is preferred as an all-weather outfit which can be one-mile wear and suitable. It is not only for daily life but also for exercise and for going to local supermarkets.
I remember the news. When lockdown happened due to Corona 19 in the United States, the sales of training pants at the online fashion shopping mall Netaporte increased by 40%.
According to one of the popular Athleisure brands Vuori,
They operate more than 800 stores across the U.S. Their sales increased 50%, even with some stores closed. In particular, sales of jogger pants more than doubled.
Some claim that sales of regular pants have declined.
Athleisure Market strategy
Athleisure is also favored by young stylish people who pursue naturalness, comfort, and street sensibility.
Gucci, Louis Vuitton, and Versace have been reborn as young luxury goods. The brens products have combining tracksuits and leggings. And sports brands such as Puma and Adidas have joined with pop artists, such as Rihanna and Beyonce. Rather than sports stars, to unveil an athleisure line.
Even Hollywood stars and K-Pop stars, who are known as domestic fashionistas, also lead these trends.
International Brands target the MZ generation.
The fashion industry is strengthening related products.
Ed Hardy, a casual brand, has doubled the number of new sweatshirts this spring.
According to what The company said,
It was aimed at the MZ generation (millennials and generation Z born in 1980-2004) who wear sweatshirts as everyday wear. a women’s clothing famous for its training suits also made up 25% of all products with athleisure. Ed Hardy
Sports brand FILA launched ‘FILA Studio’, a female-specific athleisure line, and LF’s Jill Stewart Sports is also launched a ‘Premium Athleisure’ female line in earnest starting in 2020.
The underwear makers Good People and Gritti also entered the athleisure market with Lucis and Witlo, respectively.
Here are the sneakers I use for my daily use:
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