Today we are going to talk about the guide of keyword research, and let’s take a look at 7 useful keywords search tools for bloggers.
When I first learned about keywords research, I was confused and overwhelmed as to where to start.
Keyword research is an essential part of content creation. If many people want to drive Google traffic to their website or blog, then keyword research should be considered an important step. Some people say that more than 80% of their time is devoted to keyed research.
So, what is keyword research that everyone is interested in?
A useful guide to keywords research for bloggers
1. What is keyword research?
Keyword research is an SEO practice that finds, analyzes, and uses phrases that people use to search for information on the Internet.
In other words, identifying the needs of potential visitors and optimizing your content with this needs analysis.
2. When should I do keyword research?
Keyword research is usually the first step in search engine optimization for any website.
Keyword research must be done in the following cases:
looking for a new niche
looking for new content ideas
Optimize existing content
3. Who should do keyword research?
Any website owner, blogger, online marketer, or SEO expert do keywords research.
So how do you find the best keywords for your blog content?
Keyword research is not rocket science. Even beginners can do it if you understand the basics and learn some proven strategies and some useful tips and tricks.
As mentioned in the previous article, “Blog SEO: Search engine optimization-The 8 useful tips“, I said to use ‘long-tail keywords’ to be easily ranked in search engines.
As a result of my experience, I will introduce some keyword search tools.
4. How to find keywords
Keyword research today is more than just finding the “right” keyword and placing it in the “right” place.
Step-by step Keywords research.
For this guide, we have divided the entire process into three main steps.
Keywords search steps
Step 1. Find keywords
The first thing you should do when looking for keywords is to analyze your niche. Keyword research can help you gain a deeper understanding of sub-topics and recurring topics in your niche.
To make your content competitive, you should aim for posts that will inform you of questions that come up a lot in your niche.
Step 2. Keyword analysis.
If you have found a keyword, move on to the next step of analyzing the keyword.
Many tools can help you analyze your keywords. I will explain with google keywords planner.
google keyword planner
Google Keyword Planner has long been a free keyword tool used by many.
You will need to create a Google Ads account to use this tool (it will take a few seconds if you already have a Google Account).
Google Ads Keywords Planner
After signing up, go to Tools – Keyword Planner.
Enter the keywords you found.
A list of keywords is displayed, sorted by relevance to the keyword.
keywords search result
As a result, you can look into the conditions for analyzing keywords.
-Keyword Popularity: The popularity of a keyword usually refers to search volume, i.e. how many people are searching for that phrase. It is usually calculated as a monthly average over the last 12 months.
-Keyword difficulty: Keyword difficulty is a metric that estimates how difficult it is to rank for a particular keyword. The higher the keyword difficulty, the more difficult it will be to rank your keywords on your website.
-Keyword relevance: It is to determine the search intent. Whether a keyword is informative or commercial advertising, it helps determine whether a keyword is relevant to your content by discovering the search intent behind the keyword.
Step 3. Use keywords
After the analysis is done, let’s take a look at the principal term using keywords. Even if you are good at analysis, if you do not use it correctly, you will not be able to rank in search engines.
Think of keywords as the pillar of your content. Start to write great-quality pillar posts.
Pillars posts: These posts are key posts or Cornerstone pages that cover the topic broadly – targeting broader keywords. Please read the following article about the structure of pillar posts and how to write them.
Related article: “How to write a pillar post”
Cluster content – Supports blog posts detailing subtopics – More specific keyword targeting
Let’s take an example.
Assuming the topic is “Korean cuisine”,
Focus keywords and pillar post titles: What is Korean food (Korean food: Everything you need to know)
Key keywords and titles of possible cluster articles:
Types of Korean food (Information that can be introduced to people who do not know Korean food.)
Misunderstanding or Prejudice of Korean Food (“The — Reasons Foreigners misunderstand about Korean Food”, “—- Facts that Kimchi is a Traditional Korean Food”)
Benefits of Korean food (“—–reasons why Korean food is good for health”)
Korean home-cooked food (“home-cooked Korean food that can be easily made at home”)
Tools suitable for Korean food (“how to find a pretty cutlery set + reviews, reviews and how to use it” – People who shop online can use these types of posts to promote products)
5. Free Keyword Research Tool
If you search Google for a list of SEO tools, it says that there are currently 200 options on the market.
They all differ in features, amount and source of data, and certainly price.
But there are also many tools that we can use for free.
Let’s take a look at the 8 best free keyword research tools.
1. Rank Tracker
This tool has the richest list of keyword data and analyzes SEO profitability. Finding the real keywords requires digging through all possible variations across multiple data sources.
Rank Tracker comes with 23 different keyword research tools inside.
Offers from Google, Bing, Yahoo, and Amazon
Google Ads Keyword Planner Integration with Google Search Console
Database of all SEO keywords ranked by competitors
long-tail keyword and question generator;
Popular misspellings and permutations; etc.
One tool at a time will give you a list of the most keyword ideas. It also analyzes the difficulty and traffic potential of each keyword.
This tool has a free version. Of course, the features are limited compared to the Euro version, but it helps you in your keyword search analysis.
It is a tool that can identify the traffic for the keywords you are currently using.
This is where you analyze your current SEO keywords by average Google position, impressions, and CTR.
For example, if your blog’s URL is currently ranked on 2-3 pages, a little search engine optimization will help you get more traffic.
Also, if your CTR is low, you can improve your ranking by tweaking snippets or tweaking your schema.
Google Search Console is a free keyword research tool.
This tool shows keyword suggestions, search volume, CPC data, advertiser competition, and seasonal traffic fluctuations all in one place. Google Keyword Planner is a free keyword research tool.
It’s the fastest and easiest way to find popular questions about your business niche. AnswerThePublic is a thought-free keyword tool that combines different question words and key keywords like – who, what, why, etc.
Along with the question, you can also get some keyword ideas from “preposition” keywords (when a seed keyword is combined with other keywords via a preposition) and “compare” (e.g. “your keyword versus other keywords”). This tool helps me to get an idea of posting tiles.
AnswerThePublic is a free keyword generator.
If you are in the business of selling products online, this dodo is perfect. A complete keyword research tool for Amazon, Etsy, and eBay.
The way buyers search Google is different from how they search Amazon, Etsy, or eBay.
For example, if Google is used a lot to find the place or commercial method of the item you want to buy, Amazon, Etsy, and eBay store search boxes actually search for products that buyers need.
It’s a helpful tool for Amazon affiliate marketing or sourcing editions, but a free keyword research tool can’t do just 3 requests a day.
It is a tool that is used a lot by people who play a local business role. If you are looking for keywords suitable for your region (country), this tool will help.
Anyone who does local keyword research knows that search patterns vary from country to country. Surprisingly, however, trends vary considerably from region to region. That’s why you need an accurate local keyword tool.
Google Trends helps you identify search volume fluctuations by city/location. Have the tool compare two synonym queries to see how misleading country-level keyword analysis can be for local businesses.
What’s more, you can track seasonal fluctuations in keywords and reliably predict how this or that keyword will perform in high and low seasons.
Google Trends is a free keyword tool.
Keywords Everywhere is a free browser add-on that lets you do keyword research naturally while browsing Google, Bing, YouTube, and more.
Every search is considered a keyword and Autosuggest. Get instant keyword search volume from search engines. In the SERP itself, a box with new keyword ideas is inserted on the right side of the page, allowing you to populate your keyword list without actually leaving Google.
Keywords Everywhere is a free keyword tool.
In Conclusion
Knowing and approaching keyword research will help you optimize your blog.
Choosing the right SEO keywords can serve as a foundation and getting traffics.
In addition to the free version tools listed here, many keyword search tools offer a free trial period, so it is a good way to find tools that fit your business or inclination and use them efficiently.
It’s important to automate your blog and business life so you have free time for other tasks. since I use KW Finder, I can manage the time for searching every sauce to find the right keywords. This tool has a 10-days free trial and affordable price if you go for the paid subscription tool.
Review from Brian Dean, SEO export
I’ll find and try out many helpful resources for your blog, and we’ll keep you updated.
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